The perfect words
can move mountains
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The perfect words
can strike like lightning
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The perfect words
can help you grow
Book a Discovery Call

Who We Are

Perfect Ink Media is a creative content agency based in Hong Kong. With close to a decade of working with the world’s best-known brands, we’re experts at crafting compelling copywriting and telling stories that stick in people’s minds long after they stop reading. From the big picture to the finer details, everything we do is designed to help you transform your vision from an embryonic idea into a perfect reality.

Our Services


If you want to grab people’s attention—and keep it—nothing is more important than telling your story with authenticity and flair. From innovative ideas that cut through the clutter to powerful words that make a lasting impact, we’ll help you communicate your message in the most effective way possible.


Top-quality translation is about much more than saying the same thing in another language. That’s why our translators take great care to understand and replicate every nuance of the source text. Simplified and traditional Chinese are our specialties, but other languages are available on request.

Strategy & Consulting

Not sure where to start—or where to go next? From irresistible media pitches and laser-targeted EDM campaigns to full-scale custom-publishing projects, we’ve got the experience and the relationships to help you create the perfect plan and execute it.

Who We Work With

“Paul is a rare talent—someone who not only understands and captures a brief, but goes beyond, delivering top quality, memorable content across a diverse range of areas. He's one of our most trusted collaborators and someone I have complete confidence in to deliver the highest standard work, no matter the task.”
Mark Tjhung, Content Director, Cedar Communications
“We are fiercely protective and precious over our voice, and in Perfect Ink Media have found a partner we fervently trust. Paul consistently demonstrates his ability to not only produce engaging copy which authentically represents our brands, but also actively contributes valuable insight and strategy throughout the process, ensuring that effective messaging is delivered to meet our objectives every time. I cannot recommend Perfect Ink Media’s services highly enough.”
Justin Sweeting, Co-founder, Magnetic Asia / Clockenflap
“I worked under Paul’s editorship and alongside him as a writer at magazines and newspapers for several years—one of the great pleasures of my career. Few editorial professionals have his combination of storytelling flair (he’s one of the funniest, most lyrical writers I know) and meticulous attention to detail. He also has a gift for developing complacency-busting editorial initiatives that inspire thought and action in equal measure. Given the chance, you should not hesitate to work with him.”
Hamish McKenzie, Co-founder & COO, Substack Inc.
“Perfect Ink has been a dream to work with. They are always extremely responsive, and able to create work with speed, accuracy, and flair.”
Dee Poon, Managing Director & Chief Brand Officer, PYE
“When I need to outsource editorial or custom-publishing project management, Paul is at the top of the list. His ability to pull projects together in a short time frame is particularly valuable, and the results are never less than first-class.”
Sean Fitzpatrick, Regional Managing Director, Dining & Events, Tatler Asia
“Perfect Ink Media’s efficient and accurate delivery never disappoints. Paul is always responsive and attentive to clients’ needs, and it has been a pleasure working with him for our copywriting needs.”
Winvy Lung, Director of Public Relations, The Peninsula Hong Kong
“I found Paul and his team to be fast, efficient and accurate, but they particularly impressed me with their round-the-clock responsiveness. Crucially, they presented our story in an appropriate and engaging way. I would recommend Perfect Ink to any company looking for high-quality copywriting and editing services.”
Calvin Hui, Co-founder and Chairman, 3812 Gallery
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