K11 Musea

The centrepiece of the US$2.6 billion Victoria Dockside art and design district, K11 MUSEA is a groundbreaking cultural-retail destination that seamlessly blends art and commerce in a cutting-edge harbourside development.

We have worked with K11, and its parent company New World Development, on a number of projects over the past five years, culminating in our involvement in the launch of Victoria Dockside. Having already worked on the relaunch of The Avenue of Stars (for which we created much of the content that can be seen at the popular tourist attraction) and the 100 Creative Powers campaign highlighting the blockbuster global talents who brought Victoria Dockside to life, Perfect Ink was commissioned to create a groundbreaking book project for the launch of K11 MUSEA. Titled ‘Inside Muses’, this innovative publication served as a guide to the incredible collection of art, design, botany and architecture that can be enjoyed within the complex.

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